Napkin Man
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Everyone uses them and by their nature, napkins are in your face.
A blank space perfect for scribbling down notes, it occurred to Emmanuel Kastanias that napkins would be great for advertisements too.
Kastanias says he found the idea staring him in the face while he was eating.
“I was looking at the napkin for 15 minutes. It’s actually a very powerful medium when you look at it from a marketing perspective, not just as a napkin,” he says.
“Not everybody needs a straw, or a knife, or a placemat, but everybody needs a napkin so it’s a commodity that is very accessible and in demand.” NapkinAd was born.
Kastanias designed perspex stands for the napkins that are also covered in advertising, targeting the thousands of consumers threading their way through food courts in various shopping malls.
“People actually use the stands like pamphlet holders,” he says. “They’re targeted by the stand, pick up a napkin like a pamphlet, put it in their pocket and walk off.”
Kastanias now has stands in three locations and 20 businesses advertising.
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